• Sector | Subsector – Technology | eCommerce
  • Investment Year: 2013
  • Status: Prior
  • Location: New York, NY
  • Region: North America

Bluefly is a leading online, off-price retailer of designer, contemporary, and private label apparel and accessories that provides its customers with unique access to in-season products at discounted prices. The Company is uniquely positioned as the only eCommerce company that sells its merchandise through two off-price eCommerce channels: Bluefly.com (Traditional eCommerce Channel) and Belle & Clive (Flash-Sale Site). The combination of the traditional eCommerce channel and the flash-sale site is a compelling business model that addresses the individual limitations of each.